Farmer is an associate professor of anthropology and global studies at UVA. Her first book, “Well-Connected: Everyday Water ...

Ethnography, Vol. 19, No. 2, Special Issue: Innovations in Ethnographic Methodology (June 2018), pp. 204-226 (23 pages) Ethnographic research consists of multiple methodological approaches, including ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods.

On-site ethnographic research sessions take place wherever the consumer is utilizing the product or service -- in a restaurant, store, office or even car. Conducting place-based research allows ...

Internal debates aside, ethnography is gaining credence in the corporate world as a form of market research. Ethnography focuses on a qualitative examination of human behavior.

Ethnographic research — using a combination of qualitative and quantitative information — can provide a much more nuanced and richer understanding of the complex decisions that households face ...

This week will cover practical and theoretical considerations in ethnographic research design, and students will develop their possible project designs. Week 4: February 25 Analyzing and interpreting ...

Ethnographers Carolina Alonso Bejarano, Lucia López Juárez, and Mirian A. Mijangos García discuss their recent book, Decolonizing Ethnography: Undocumented Immigrants and New Directions in Social ...

Ethnographic research: Understanding the health care needs of Veterans Veterans can be found in every community throughout our nation. Understanding their health care needs is important to ...