Well, Ernie Ball is promising strings that are richer and fuller in sound in comparison to its 80/20 and Phosphor Bronze sets, whilst ensuring they don’t go too dark.

Ernie Ball's new Earthwood Bell Bronze string sets will be available in four gauge combinations: Extra Light (10-50), Light (11-52), Medium Light (12-54), and Medium (13-56), starting this spring.

Ernie Ball, a pioneer maker of rock ‘n’ roll guitar strings used by legions of artists, including the Rolling Stones and Merle Travis, has died. He was 74.