In an era where sustainability is a major selling point, consumers are increasingly drawn to brands that claim to be eco-friendly. However, not all green claims are genuine to show that they are ...

But marketing itself has its own significant environmental footprint, over which marketers and their agency partners have direct control. Whether it’s the production of physical campaign materials or ...

Although the quality of products or services and product value remain key factors in establishing trust, there's also a growing focus on social responsibility and environmental sustainability. Your ...

The Sustainable K-pop Awards 2024, organised by Kpop4Planet, placed HYBE at the top of the Environmental Pollution of the Year list due to its album marketing practices. In a survey conducted by ...