More than 21 million elves have been sold since 2005, said Christa Pitts, co-chief executive of the company that houses “The Elf on the Shelf.” Her family’s tradition when she was a child ...

Families all over the country have an Elf on the Shelf. Learn more about how this Christmas tradition works, including the pros and cons of inviting an elf into your home. Fact checked by Sarah ...

Yay for love, laughter, and family memories!" And even though Heins won't be participating in the Elf on the Shelf anymore, she had nothing but respect for those who do. "Absolutely nothing ...

Meanwhile, mom Kris Jenner revealed she’d also been busy with some elves and showed off 13 personalized Elf on the Shelf dolls for ... and Kendall Jenner Visit Family Home Seen on Keeping ...

Once placed on display on a shelf or other prominent spot in a family’s home, the elf goes on a journey at night (to visit Santa and report if kids in the household were naughty or nice that day ...