When you are aware of the key elements of implementing a business strategy, you can make sure your employees carry out all the activities it requires. Promising strategies often fail because their ...

The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social ...

Editor’s Note: This article is the introductory essay for Vol. 3, Iss. 3 of the Texas National Security Review, our sister publication. Please check out the full volume. As the world sunk deeper into ...

Communication is one of the most basic functions of living. In managerial situations, it can help make good decisions, think out well-conceived plans, establish a sound organisation structure, and ...

Communication is one of the most basic functions of living. In managerial situations, it can help make good decisions, think out well-conceived plans, establish a sound organisation structure, and ...

Traditional strategic planning treats strategy development as a linear, one-time process. You define your purpose, analyze the market, develop your strategy, and execute for the next year or two. This ...

A marketing strategy helps to develop efficient ways to reach customers and encourage their future loyalty to a business, product or service. The marketing plan focuses on the best opportunities for ...

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...