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Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
24/7 Wall St. on MSN7d
Coca-Cola Is the King of the Mountain, But These 8 Beverage Companies Are Gaining Steam
In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...
Creative Bloq on MSN8d
Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the energy drinks
Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...
Creative Bloq on MSN8d
Coca-Cola's Bodyarmour rebrand makes a big change that could win the battle of the energy drinks
We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...
CNN10d
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
On Thursday, BodyArmor announced a “rebirth” of itself, with refreshed packaging, a tweaked logo ... drinks fell out of favor from consumers, BodyArmor attracted the attention of Coca-Cola.
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...