It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Augusta Free Press LLC worked with the Harrisonburg-based PavCon Group on a direct-mail postcard primarily targeting the Harrisonburg-Rockingham County markets. The postcard was sent to nearly 10,000 ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...