RSVP Advertising started in 1985 by delivering direct mail to upscale homeowners. RSVP Advertising began franchising in 1998 and, since then, it has helped businesses reach customers by generating ...

A study by the Direct Marketing Association in 2010 found that commercial and nonprofit organizations had spent $153 billion on direct marketing — more than half of all advertising expenditures ...

Also notable: Nearly a third (29%) have saved a piece of direct mail to “share with friends and family”; i.e., they see direct mail as a tangible form of, or back-up for, word-of-mouth marketing.

As the U.S. is one of only two countries in the world that still allows direct-to-consumer (DTC) advertising, it is important to understand the implications of DTC on patients and society at large.

The privacy laws that govern direct marketing may seem like an obstacle. The Federal Trade Commission maintains a "Do Not Call" list of citizens who have expressed a desire not to receive any ...

The Western Greenbrier Farmers Market will sponsor direct marketing training Saturday. This regionally known program is given by John Spangler and is specifically geared for farm producers at the ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Brian Kubiak has joined J.J. Keller’s marketing staff as a direct marketing manager for training, forms and supplies. His responsibilities include managing the activities of the direct marketing ...

Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting ...

On November 25, 2021, the Court of Justice of the European Union (CJEU) held in the case C-102/20 that the display of advertising messages in a form ...

Terry Loebel founded Valpak Direct Marketing Systems Inc. in 1968. Based in St. Petersburg, Florida, the company started franchising in 1988 and has a network of field offices throughout the ...