Also notable: Nearly a third (29%) have saved a piece of direct mail to “share with friends and family”; i.e., they see direct mail as a tangible form of, or back-up for, word-of-mouth marketing.

Direct marketing means that you, as a producer, contact your potential customers directly. You can initiate these contacts by direct mail, by phone, through door-to-door visits, by email or ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

At Digitas, we’ve evolved from our roots as a “direct marketing start-up” to become an established innovator, but our mission ...

Following Harder's exploration of direct marketing trends, Cyndi Greenglass, SVP, Strategic Solutions, OSG, discussed the five emerging post-COVID segments: affordability first, health first ...

Direct marketing connects your company and its products or services to your target consumers through media that invite an immediate response to your offers. Whether you air "call now" radio and TV ...

For direct marketing by electronic mail (which includes emails and text messages, picture and video messages, voicemail messages, in-app messages and direct messages on social media) and live ...

“I do believe that they will dwarf direct mail, maybe not in the near term, but they will,” he said. “Over time, direct mail won’t be as effective or necessary, I believe.” ...

Quad/Graphics has named Kris Persons as senior VP of Direct Marketing. Persons most recently served as VP and enterprise growth leader for Merkle. Prior to Merkle, she served as VP at Epsilon.

Here are five ways to add loyal customers to your restaurant using direct mail marketing: 1. Grand Opening or Special Promotion Postcard Direct mail makes it simple to target your customer demographic ...

Lester Wunderman, often called the “father” of the direct-marketing industry, discusses graphics at his Madison Avenue office in 1978. (D. Gorton/New York Times) ...

Direct marketing activities require a balancing of interests whereby comprehensive and transparent information on the processing of personal data as required under Arts. 13 and 14 will help ...