If there was ever any ambiguity about the extent to which marketers could transact on NBCU’s linear and digital inventory in one fell swoop, consider that confusion lifted. The broadcast giant ...

Today’s modern media companies juggle a variety of revenue streams, from traditional linear advertising to digital to growth channels like CTV. Group M’s global advertising forecast predicts that CTV ...

Today, major companies are leading the charge in harnessing cutting-edge technologies to transform how they operate and carve out major competitive advantages. It's an exciting time, but not without ...

FreeWheel, Comcast’s technology platform that connects buyers and sellers, announced today that it is piloting a new solution to centralize linear and digital advertising. The new offering is designed ...