Medical research shapes healthcare every day, but not all studies are created equal. Knowing the differences can help you feel more confident reading health information online and understanding what ...

Medical research is essential for advancing the understanding of health, diseases, and treatments. There are many types of studies that serve different purposes. Medical research, or health research, ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

L-R: Melea McRae, Donna Michaels, Rachel Namoff, David Wescott, Jessica Hawthorne-Castro, Kimberly Janson, Jamie Anderson, Jen Vargas, Todd Marks The Business Journals Leadership Trust By Business ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

This course portfolio describes an upper division Pathophysiology of Disease course focused on case study problem solving. Each selected disease was presented with at least one case study in class.