What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

Parents and caregivers might all need to be in agreement about when the last night of the Elf on the Shelf is before the ...

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

As Christmas Day draws closer, families search for unique ideas to keep the Elf on the Shelf magic alive. Here are five fun ...

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

It's the most magical time of year! It's time for The Elf on the Shelf—one of our favorite Christmas traditions—to leave his cozy spot as Santa's sidekick in the North Pole and resume his important ...

Elf on the Shelf is back — but not all parents are into the holiday trend. (Photo: AP) For Kylie Kelce, going all in on Elf on the Shelf is too much. "The idea of waiting until my kids are in a deep ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.