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Dell XPS brand is now dead, long live Pro & Pro Max
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell, PCs
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
In a controversial move, Dell rebrands its entire fleet of laptop PCs
In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it might be the right call.
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
20h
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
43m
on MSN
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
1d
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.
Hosted on MSN
2h
Now Under $450: Dell Inspiron 15 Touch Laptop with Core i7 and 1TB SSD
This content may contain affiliate links. If you would like to support us and use these links to buy something, we may earn a ...
1h
Forget Alienware, the best gaming laptop deal at Dell is this hidden gem
Right now, you can pick up this Dell G16 with an RTX 4070 for $1,299 at the official Dell site, thanks to a massive $400 ...
4h
on MSN
Ventiva’s fanless PC cooler wins Intel over
Ventiva' ICE uses ionizing technology to silently move air and cool a laptop. But the startup has also won the endorsement of ...
21h
on MSN
Dell Defends Itself After Being Questioned About Imitating Apple
Dell announced at a press briefing that it is streamlining its PC product line into three categories—with names identical to ...
1d
on MSN
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
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