The process of creating a data-driven customer journey map will help you identify the touchpoints where your marketing influence is most critical. You can then redesign your campaign to address the ...

(If you're up to it, do this for all the touchpoints.) Step 6: Analyze what is and isn't working You're almost finished. Create a 2x2 grid, with one axis labeled "operational effectiveness" and the ...

CAMPBELL, Calif., April 02, 2025--8x8, Inc. (NASDAQ: EGHT) announces 8x8 JourneyIQ, giving businesses the ability to track, predict, and optimize every step of the customer journey ...