Its deep-penetrating foam removes 100% more surface stains than regular toothpaste. Plus, it also offers 24-hour active stain prevention with twice-daily brushing.

We're talking toothpaste. It's how Crest describes its new, chocolate-flavored toothpaste, Mint Chocolate Trek ($4.99), which will hit stores the first week of February.

Crest has been answering questions on its Facebook page. They're also telling people to call their hotline to discuss refunds: (800) 285-9139 (M-F, 8am-5pm CDT) ...

Crest agrees to stop putting plastic microbeads in your toothpaste "For a long time I've noticed the little tiny speckles and I thought it was just some type of coloration they put in there," said ...

Crest has now said the majority of its toothpaste will be microbead-free in six months and completely gone by 2016. Click for more from KTVB.

Comparatively, when Crest with fluoride launched in 1955 it took five years to earn the ADA seal. Back then, Crest was the first company to introduce fluoride technology into its toothpaste.