CINCINNATI--(BUSINESS WIRE)--Crest® Gum Detoxify™, a specially formulated toothpaste that reaches below the gum line to significantly improve gum health, has been named Product of the Year for ...

New York, NY, June 20, 2025 (GLOBE NEWSWIRE) -- GuruNanda, a competitor in the oral care industry, challenged express and implied claims for Crest’s Pro-Health Gum Detoxify toothpaste appearing ...

After a few weeks, my teeth feel smoother and my gums look healthier,” one reviewer raves. “Definitely a reliable, all-in-one toothpaste.” ...

New Crest Gum & Enamel Repair™, a specially designed paste, focuses on neutralizing plaque bacteria along and below the gum line while also boosting the repair of weakened enamel.

Crest Gum and Sensitivity uses stannous fluoride to target the gum line to help neutralize plaque bacteria, while the formula works to help protect against and help treat sensitivity discomfort ...

Crest Pro-Health gum detoxify toothpaste helps reverse gingivitis and whiten your teeth at the same time. Even those with sensitive teeth can use Crest Pro-Health.

The National Advertising Division (NAD) concluded that, in context, the“Gum Detoxify” claim is qualified by the claim“neutralizes plaque bacteria, even around the gumline, for 24 hours ...

New York, NY, June 20, 2025 (GLOBE NEWSWIRE) -- GuruNanda, a competitor in the oral care industry, challenged express and implied claims for Crest's Pro-Health Gum Detoxify toothpaste appearing on ...

Following a challenge by GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for all challenged claims ...

GuruNanda argued that the "Gum Detoxify” product name is understood by consumers to mean the toothpaste will remove all toxins and harmful substances from gums, including tobacco, heavy metals, PFAS, ...