Macworld When you’re starting your own business, one of the first things you need to establish is your brand. That’s only ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The logo was in use for 35 years but was replaced by a red word ... a smartphone named after a Kodak camera from the 1940s. VP of global brand and creative Dany Atkins says its design was inspired by ...

Food delivery startup Deliveroo’s new branding features a minimal kangaroo logo, colourful rider jerseys and photography that captures the ‘messiness’ of food A minimal kangaroo symbol replaces the ...

The UMass Lowell Branding Guide (pdf) has been created to ensure that all ... consistent and positive image of the university. Use the standard logo Must not be smaller than 1.5 inches wide Athletics ...

More than a logo or tagline, our brand platform establishes the brand and is the foundation from which all marketing decisions are made. If a message falls outside our brand promises—real people, ...