If your LinkedIn profile is to serve as a piece of online personal branding that helps you stand out as a professional, one simple step you can take is customizing your background image.

Don’t have a background that is so busy it detracts from the headshot – or worse, a background that makes you look unprofessional or disorganized. What to do: Invest in a professional headshot.

A company profile is an important document for graphic firms pitching to new clients. It also forms part of your firm's general marketing material, such as website content or company brochures ...