Brand "authenticity” isn’t about a tagline or a logo tweak, but a lived truth. Today’s consumers expect more than polished ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

Eventually, when everyone tries to “be real,” authenticity itself becomes a brand. Brands, meanwhile, have already adapted to these shifts in consumer sentiment.

Consumers are actually very capable of discerning the authenticity and seriousness behind a corporation’s charitable acts. So it’s important to send a loud, clear and relatively large message.

AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger ...

Gold reckons influencers have no clinical credibility in selling wellness products. Well, that would've saved us money.

According to a report by Worldpanel by Numerator (formerly Kantar Worldpanel), released on July 30, Vietnam’s economy continued to grow steadily in the second quarter, driven by strong performance in ...

As athletes and sports leagues increasingly speak out on issues of the day, a generational shift is shaping the landscape.

The 2025 Sprout Social Index reveals social media's dominance in trend awareness, emphasizing authenticity over trend-chasing for brand success. Quiver AI Summary The 2025 Sprout Social Index ...

Immediate gratification through consumer culture and the distractions of mass media diminished the space for introspective philosophical inquiry. Existentialist themes of freedom, authenticity and ...