Kevin O'Leary says he would never invest in a consumer-facing company that eschews social media. Plus: The mother-daughter ...

With social media content pushing the narrative of the 'perfect life', we need to regain focus on inner values versus ...

Importantly, credibility acts as a gatekeeper variable that either enhances or diminishes the impact of other ad elements, ...

Data underscores the importance of building and sustaining brand trust in the digital era: About 40 percent of Americans will no longer use a brand they don’t trust. In comparison, four out of five ...

It found that 96% of participants said honesty was the most important way brands could support them, ranking higher than ...