What are the trends in advertising consumption and perception in the United States? Merca2.0 offers you these key industry ...

At Digitas, we’ve evolved from our roots as a “direct marketing start-up” to become an established innovator, but our mission ...

Marketing is often concerned with “what” people do, while consumer psychology is behind the “why” and the “how” of consumer behavior.

Physician marketing has no choice but to transform because the target patient is now an informed consumer who is well aware of their options and wields the power to choose a doctor they want.

Since 1996, annual direct-to-consumer advertising budgets for prescription drugs have increased from $1.3 billion to, in 2016, $6 billion.