As marketers, we know that we need to be where our target audience is online, but do you truly understand how social media usage plays a role in the consumer buying process? With seven in 10 ...

A new study conducted by researchers from the University of South Florida explored what goes into the decision-making process when consumers make online purchases. According to their findings ...

And to educate yourself on marketplace issues that affect your purchasing decisions, you can turn to Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace.

4. High-Value Purchases Are More Affected by Reviews While consumer reviews shape buying decisions for all items, consumers rely on them more when purchasing expensive items.

Yotpo's research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters most to shoppers in the outdoor category.

He studies the impact of changing confidence on consumer decision-making and advises investors, businesses and policymakers. He coined the term “K-shaped recovery" to describe the pandemic's ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Online car buying company and tech start-up, Carooga, recently conducted a Canada-wide survey to gather insights on what today’s car buyers are ...

A new report, High Demand, Higher Hurdles in the Mortgage Market, was released today by Finicity, a Mastercard company. The report reveals key issues consumers face during the mortgage process and how ...