When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...

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The new logo is “supposed to symbolize a new phase of the campaign,” Cuomo spokesperson Rich Azzopardi tells Fast Company.

Google’s “G” took this idea even further, reducing the company’s famous wordmark down to a single letter icon in 2015. That first “G” was playful enough with is color blocking.

Apple’s website now lets you create your own custom wallpaper featuring the iconic Apple logo in a unique design. Here’s how ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

Trustee Karen Koncel agreed with Lautner. “I associate vibrancy with more primary colors, rather than muted colors like this,” she said. But their colleague Jamie Zaura was happy with the concept.

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...