Usually lasts for about three hours . Perfume (eau de parfum) – Historically genderless, used to describe both men’s and women’s fragrances. The best term used to describe a fragrance.

In fact, eau de parfum contains around 15%-20% perfume oils, but it’s often called cologne to appeal to men. Aftershave is a popular alternative to cologne, even though it was originally made ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

This means that an Eau de Parfum is generally much longer-lasting than an Eau De Toilette, with the key difference between the two being the level of concentrated perfume oil they contain.

Whether you're spraying an Eau de Parfum, spritzing an Eau de Toilette, or rubbing on a solid cologne, how you apply matters. We're here to help you find the right method for you.