The Early Days of Coca-Cola’s Reverse Vending Machines While RVMs themselves have a longer history (the first prototype by TOMRA was established in 1972), Coca-Cola’’ specific initiative to ...

<P>Coca-Cola has launched a new global campaign with the theme of 'happiness in a bottle', created by Wieden & Kennedy, Amsterdam. Marking a return to its iconic 1970s and '80s campaigns, the new TVC ...

Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts ...

This vending machine looks very similar to any other. But when you use it to buy a drink, your beverage comes in a reusable bottle—and when you’re done, it takes the bottle back, sanitizes it ...

A new Coca-Cola India project brings that idea to life with easy-to-use "reverse vending machines" that help boost plastic collection efforts in East India, according to MediaBrief.

The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S. Shoppers will come upon the units in high traffic locations and can use the large format touch screen ...

Coke, Pepsi, Dr Pepper vending machines to list calories By Tiffany Hsu, Los Angeles Times Oct. 9, 2012 12 AM PT ...