The theory of cognitive dissonance proposes that people are averse to inconsistencies within their own minds. It offers one explanation for why people sometimes make an effort to adjust their ...

Research suggests that pride can reveal underlying inner conflicts, particularly a discrepancy between what one says about ...

The motivational mechanism that underlies the reluctance to be wrong, change our minds, admit serious mistakes or accept unwelcome information is called cognitive dissonance. The theory was developed ...

The Left has lost its mind and can’t find its voice. I should know; I just I came face to face with their bare-knuckle ...

This creates a mental state known as cognitive dissonance, when “an individual’s cognitions — beliefs, attitudes, and behaviors—are at odds” (Egan et al., 2007, p. 978). Cognitive dissonance is an ...

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when ...