The Watson Ads cognitive ad format allows consumers to organically connect with brands by understanding user intent that lets marketers create a personalized, one-to-one conversation with audiences.

Examples are photos, posts, tweets, messages, conversations, pinned images etc. The value this data can bring to insights, patterns, and predictions is immense but because it is not in a form that ...

Search Engine Land » PPC » Paid social » PPC Ads Not Performing? Reduce Cognitive Load Chat with SearchBot Please note that your conversations will be recorded. If you’re a seasoned online ...

Adverts that require the lowest cognitive effort to process information generate the highest levels of brand recall, according to research. Behavioural communications agency HeyHuman launched its ...

IBM's Watson-powered ads graduate from beta this week in hopes that cognitive computing can make marketing more engaging and personalized industry by industry. Chances are pretty good that Watson ...