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Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home ...
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...
The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.
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