"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Trump claims Coca-Cola will switch to real cane sugar in US-made sodas, a move framed as a health win, though Coca-Cola's confirmation is vague. This shift taps into nostalgia and anti-corporate ...

By 1969, the Coca-Cola serif logo was solidly engrained in consumers’ perception of the brand, alongside the brand’s bold red, which Margulies called “highly motivational.” ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade. The Coca-Cola Company “Share a Coke will encourage this audience to tap into the nostalgia of ...

Immersive ‘Coca-Cola Stories’ shows how the brand has had a presence in American history. The entryway to "Coca-Cola Stories," a new exhibit opening at World of Coca-Cola on April 11.