Utah Gov. Spencer Cox signed a bill into law on Tuesday that establishes new protections for children featured in online content created by their parents. The law, which requires parents to set aside money for their children featured in monetized social media content and allows adults to request content they were featured in as minors be deleted

Utah is moving to protect the children of online content creators following the child abuse conviction of Ruby Franke, who dispensed parenting advice to millions of people online.

There's a growing backlash to sharenting, the trend of sharing your kid's life online — especially for profit. But as Utah joins the list of U.S. states legislating protections for the children of influencers,