The logo became the official symbol of SUNY Cortland’s campus-wide anti-tobacco campaign recently, when the College’s Tobacco Advisory Committee selected it as the winning design for its logo contest.

"I wanted to create a new dental-type barrier to provide added protection when using smokeless tobacco," said an inventor, ...

It will now be called America’s Best Chew—the tagline that has long accompanied the Red Man name and logo on packaging of America’s top-selling chewing tobacco.