The winning bid was $72,000 plus a buyer’s premium. In 2024, Cheetos auctioned off a Cheeto Puff stuck to a wall by duct tape on eBay. It ultimately sold for $20,000 — though in that instance ...

At the start of 2016, Cheetos was facing its greatest competition—Cheetos itself. Year-over-year sales had increased continually for nine years. 1 Their share of the cheese-puff market was incredibly ...