The Atlas is a watch that makes extraordinary use of Tiffany & Co.’s greatest asset: its unmistakable blue. There isn’t a millimeter of the dial left untouched by the signature shade.

Only 170 of the “Blue Dials” were made. Photo: Tiffany & Co. When the Blue Dial arrived, wealthy shoppers’ desire for luxury watches was in overdrive amid a pandemic-era buying frenzy.

And at $3,800 (approximately Rs 3.25 lakh) to $8,800 (around Rs 7.50 lakh), many existing Tiffany customers will no doubt spring for one, especially given how popular the sky-blue shade is at the ...