Hastings, who refuses to carry mainstream cigarettes, says the brands he sells are healthier. Famous brands like Marlboro and Camel can contain any of 599 additives disclosed by tobacco makers.

The founders claim that at least 70% of tequilas on the market today have additives and that as many as 80% of the tequilas they test fail their certification to be “100% additive free.” ...

Tequila Matchmaker, the largest consumer tequila database in the world, launches a “Verified Additive Free” program for brands and distilleries.

“That’s why our ‘100% Additive-Free Tequila’ campaign is so important. It enables us to connect with even more tequila lovers and showcase how committed we’ve always been to staying true ...