But when Callaway introduced its Big Bertha B21 driver, it took the tack that a more forward CG would be a better way to attack the slicing spin of those off-center, open-face impacts.

The Great Big Bertha driver uses a lightweight form of carbon composite called forged composite (or what Callaway calls “forged carbon”). The forged composite, which was first used in Callaway ...

The new Big Bertha driver is priced at $499, while the fairway woods are $299, and hybrids are $259 each. The Big Bertha irons are available in a stock 6-piece set and are priced at $999.99 in ...

Callaway believes brand equity should carry pricing equity as well, as the new Great Big Bertha drivers (at a modern 460cc, of course) are $699.99 and the irons are $449.99 each. Yes, each.

Chapter 7 details the fascinating creation of the groundbreaking but unconventional Big Bertha driver. Ely Callaway swam against the current in his own company on this project, with others pushing ...

Pebble Beach, Calif. – Ely Callaway was about much more than a golf company that created “Big Bertha,” the driver that changed an industry. He was the chief procurement officer for all Army ...