In this Q&A, JamLoop CMO Jeff Fagel discusses the survey details and what its findings reveal about evolving shifts in live CTV marketing and Upfront spending strategies. Compared to what the industry ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Amid the ongoing tariff rollercoaster and economic uncertainty, it’s clear ...

Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is expanding biddable live sports in Display & Video 360, giving advertisers programmatic access to ...