When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

A CRM system is the ultimate business resource for streamlining operations across sales, marketing, and customer service, ultimately improving efficiency and productivity. Moreover, a CRM is vital for ...

The best CRM software delivers a vast range of benefits, heightening collaboration, boosting productivity, and, ultimately, increasing sales. However, organizations can only enjoy these benefits if ...

It is a truism that each company is unique. What is often not realised is that each therefore needs to approach Customer Relationship Management (CRM) in a manner that suits its own circumstances and ...

Implementing a Customer Relationship Management (CRM) system is a pivotal move for businesses aiming to enhance customer interactions, streamline operations, and drive growth. However, the path to a ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...