"The implemented signage causes immediate visual harm to the listed building and city centre conservation ... in Bradford don't have an issue with any business trying to make a go of it, but ...

Approved materials for exterior signs include routed redwood and anodized metal. Building signs located outside the structure shall be restricted to the building name and its designation. Signs shall ...

But there were concerns about the business even before it opened due to the company installing bright blue and yellow signage on the property without applying for listed building consent.