A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King is expanding its iconic Whopper lineup with a bold new addition: the Steakhouse Bacon Whopper. The new menu item hit restaurants nationwide on March 6, and draws inspiration from ...

Burger King Japan announced on Friday (PDF) that on April 1st it will start selling Whopper-scented perfume to customers. The fast food chain tells The Wall Street Journal that despite coinciding ...

“We don’t believe in charging guests more when they’re hungry,” Burger King wrote in a press release announcing the Whopper freebie. “Surge pricing? Well, that’s new,” the company added.

Burger King Corp., which in February announced its first Million Dollar Whopper Contest, has selected three finalists and will offer the trio at select U.S. restaurants in November. The Miami ...

It's called Hungry Jack's, and features a logo that's almost ... same key menu items like the Whopper, fries, onion rings, ...