This story incorporates reporting from9NEWS, Bossip and Reuters.Black-owned brands are cautioning consumers against a boycott of Target amid concerns over the retailer’s reduced emphasis on diversity,

Target’s decision to scale back its Diversity, Equity, and Inclusion (DEI) initiatives has sparked boycott calls. Emmy-winning vegan lifestyle influencer Tabitha Brown addressed the backlash in an Instagram video,

Target's scaling back of its DEI initiatives impacts its partnership with entrepreneur and actress Tabitha Brown, shaking the retail industry.

There are nuances surrounding the support of Black-owned businesses in the wake of companies dismantling their DEI efforts. Walmart and Target are among the major companies that have boldly announced they will scale back their efforts in diversity,