CAPE CANAVERAL, Fla. — The first astronauts launched by SpaceX are breaking new ground for style with hip spacesuits, gull-wing Teslas and a sleek rocketship — all of it white with black trim.

Liam Payne, a former member of the pop sensation One Direction, once thrilled fans at Houston’s NASA Johnson Space Center when he wore an orange astronaut suit for one of the band's music videos ...