Basketball and sneaker culture go hand in hand. Ever since Nike signed a rookie out of North Carolina to a $2.5 million endorsement contract back in 1984, shoes have been a primary form of expression ...

These kicks hold a special place in the hearts of basketball fans. Here's a look at the greatest sneakers ever worn in the ...

Rich Kleiman sits down with Cleveland Cavaliers All-Star guard Donovan Mitchell to talk about his mindset after last season’s ...

The modern sneaker culture in the NBA began with Michael Jordan. Back in 1985, he wore the first Air Jordans — a bold red-and-black pair that broke the league’s uniform rules. Instead of fading away, ...

Like his Utah Jazz teammate John Stockton, Karl Malone wore Converse shoes early in his NBA career. Stockton later signed with Avia, then ultimately ended with Nike. Meanwhile, Malone went to L.A.

Nikola Jokic arrived to Nuggets' NBA Media Day rocking his newest signature sneaker, the 361 Joker 2, urging fans to buy a pair.

Cleveland Cavaliers guard Lonzo Ball wore a vintage pair of the Nike Kobe 5 "Aston Martin" basketball shoes on NBA Media Day.