Understanding the "why" behind our ability to form habits can ensure professionals develop programs that lead to measurable, positive change.

This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes beyond traditional advertising to influence attitudes and drive meaningful action.

By complementing the arsenal of behavioral change techniques that target individual decision-making with the "meta-nudging” approach proposed here, policy-makers can build momentum at the ...

Soldiers from the 411th Engineer Battalion partnered with the 25th Infantry Division’s Holistic Health and Fitness (H2F) ...

Is it memorable? An impactful behavior change message has four key elements: 1) It is tailored to an audience that is motivated to act. 2) It speaks to the audience’s interests, emotions, and desires.

You will engage in a course-long behavior change experiment as well as brief quizzes. Please note: this course is designed to introduce you to a range of contemporary approaches to behavioral ...

Help drivers improve habits with tools that actually change behavior. This guide shows how Geotab Vitality helps fleets coach with data, reward improvement and build better habits that lower risk.

Changing human behavior “Games are by far the most effective way to drive behavior change,” Glassenberg said. “We measure our engagement time in minutes and hours, not in seconds, and with the same ...