Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

The opportunity is there. The question is whether you’ll lead the conversation—or get drowned out by the noise.

Lauryn Hill Performs Strongly in Nearly-Empty Stadium Until 3:37 A.M. After Essence Festival Runs Way Behind Donald Trump orders entry fee, DEI changes at national parks Self-made millionaire who ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

This two page social media marketing strategy template will make it easy for you to draw up your game plan, from objective setting through to response management and engagement reporting. Step-by-step ...

In a few minutes, I’ll discuss a media ROI comparison that will clearly demonstrate why it’s crucial for B2B brands to engage on social media, particularly Facebook.

B2B organizations use social media to drive both brand and performance marketing. To drive measurable outcomes, they need to connect impactful social content to a clear next step, or call-to-action.

If you haven’t done it yet, I recommend reading part one, " Six Ways Social Media Fuels B2B Startup Growth: Generating Revenue," as a primer to this piece. It details three ways social media ...

The four key areas these B2B marketers are planning to funnel more marketing dollars into in the new year are social media advertising (60%), AI tools (60%), video (53%) and podcast advertising (50%).

However, there is reluctance among B2B marketers to outsource social media activity. This year 74 per cent of marketers said they rarely outsource social media marketing activity to third-parties, a ...