The concept, now known as the “Rivalries” program, will mimic what Nike has done with the MLB and the NBA in recent years. This new concept will roll out over a four-year span ...

The Atlanta Falcons logo is projected on the video board during the NFL Draft at Lambeau Field. / Kirby Lee-Imagn Images During the draft, Ulbrich's 21-year-old son Jax and a friend prank called ...

ATLANTA - The Atlanta Falcons are being recognized on a national stage—not for a game-winning play, but for an unforgettable high-flying stunt. Freddie Falcon, the team’s beloved mascot ...