In the 1962, Muriel Cooper, the longtime art director for MIT Press, designed the organization’s now-famous logo: Seven vertical white lines set against a black background that suggested the ...

Likewise, he said of ghotiing: “This gives people a new way to express their art. It gives new life to art, brings new people to come and interface with it.” Dimitri Hadzi, Elmo-MIT (1963).

The Museum of Modern Art (MoMA) has acquired the MIT Press colophon, designed by Muriel Cooper, as part of its permanent collection. Designed in 1965 and now widely celebrated as a hallmark of ...