Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Back in 2021, Amazon paid $11 billion to broadcast Thursday Night ...

Facebook (FB) launched a television ad series recently that does not showcase any product for sale or new feature on its platforms. Instead, Facebook (FB) wants TV viewers to meet an employee named ...

"Saturday Night Live" tackled the ad industry's jarring commercials that seem unrelated to the product or service they promote. Cast members parodied ads like a family drama for Facebook Portal and a ...

Amazon is likely to be “the biggest advertiser in history” after the company’s annual report showed it increased advertising spend to $16.9 billion in 2021. The ecommerce giant said “advertising and ...

NEW YORK, Feb 3 (Reuters) - Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google's YouTube. Amazon reported ad ...

A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...