We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to tremendous success. So we suppose it was only a matter of time before ...

Toys R Us blamed Amazon, Walmart, and Target for creating a "perfect storm" over the holidays that sent the toy chain into a death spiral that could end in the closure of all of its US stores.

this campaign expands the brand's appeal beyond families and children to embrace "kidults", celebrating play as a vital part of everyday life for all ages. Toys“R”Us Asia unveils its bold new ...

“Toys ‘R’ Us is a cultural touchstone that continues impacting the child in all of us today,” Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg said in a statement. “As ’80s ...

Called Tru Kids Brands, the new company holds rights to develop new Toys R Us and Babies R Us stores. It also owns all of Toys R Us' private toy and baby brands and the world-famous Geoffrey the ...

With 40 years as a leading name in toys and play, Toys'R'Us Asia proudly unveils its bold new brand promise, Live Toyful, ...