Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced "Facebook Flyers ...

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Tools like Google Search Console and Ubersuggest help businesses track trending search queries and optimize content for ...

Beyond marketing, social media holds great potential across various business functions. It can enhance customer service, drive sales, aid in recruiting and hiring and even assist in crisis management.

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...