Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal com ...

SMS marketing is one of the fastest ways to increase customer engagement, with 80% of consumers reading and responding to texts within 30 minutes. But you can't just buy a contact list and start ...

We chose the best text message marketing software that gives businesses a competitive advantage when trying to engage customers and leads through the short message service (SMS) channel.

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

They are always looking for ways to improve response and get a higher return on your marketing investments. And, in recent years, that has meant trying SMS marketing; after all, consumers are never ...

People interact differently with SMS than they do with other forms of communication, according to an infographic by Text Request, and marketers can be more successful with SMS lead generation when ...

Leading SMS engagement platform releases enhanced SMS keyword functionality to drive higher-intent lead capture and ...

Here, SevenRooms managing director, APAC GTM, Paul Hadida, gives Marketing Mag the low-down on how to leverage short message service (SMS) as part of a comprehensive marketing strategy that will make ...

"Broadcast-style, wide-net marketing would not guarantee HBO that its message would get to its audience, so HBO turned to SMS marketing to pinpoint end users and ensure direct interaction with its ...